Redefining A/B testing for optimal business returns

The result is a platform that feels modern, vibrant, and human-centered — without losing its scientific credibility. We developed a fresh color palette and contemporary typography system that conveys energy and accessibility while still supporting complex visualizations. Every functionality and section of the platform was given a consistent visual language, making navigation smoother and the experience more enjoyable for users. The new brand style guidelines ensure that Analytics Toolkit can scale its design across future features, marketing, and communication channels with cohesion and clarity.

With this transformation, Analytics Toolkit is now positioned not just as a set of calculators and testing tools, but as a complete learning and experimentation ecosystem. The product teaches as much as it analyzes, guiding users with context, lessons, and insights at every step. This blend of functionality and education has created a unique value proposition in the analytics space — one that speaks to both seasoned data scientists and curious newcomers.