Most contact lens brands look clinical. Monoyer needed to be different. Inspired by Ferdinand Monoyer, the man behind the iconic eye chart and the diopter, this new high-quality contact lens brand set out to bring a fresh touch to an everyday essential.
We built the brand from the ground up - strategy, brand identity, packaging, and messaging. Aimed at a younger, active audience, Monoyer repositions lenses as part of modern life rather than a medical fix. Contact lenses are not just a product to get through the day - they’re part of the little routines and the big moments - so we created a brand that celebrates the freedom of seeing clearly, wherever life takes you.
Year
2022
Timeframe
1 month
Industry
Healthcare, E-commerce
The wordmark features bold geometric typography, with the O’s doubling as quirky eyes. This distinctive detail flows across the identity, appearing on packaging and campaigns to give the brand instant recognition. Lavender sets Monoyer apart from competitors, while sky-blue becomes a core accent tied to their one-day lenses.
The packaging was designed to feel simple and trustworthy on the outside, with distinctive elements that build recognition. Inside, bright interiors and chart-inspired graphics add a surprising layer that connects back to Monoyer’s legacy.
The brand voice was developed to be catchy and optimistic - delivering messaging at every touchpoint that reinforces Monoyer’s role as more than just a lens provider, but as part of everyday moments.
The result is a vibrant D2C brand that reframes lenses from a medical necessity into an everyday lifestyle choice - fresh, quirky, and memorable. With a strong identity, Monoyer is positioned to grow and expand internationally while staying true to its vision: celebrating the freedom to see clearly.
Credits
Brand Strategy, Brand Identity, Packaging — Marietta Todorova
Brand Strategy, Web Design Concept — Martin Bonov
