MONOYER
Overview
Monoyer is a new D2C lens subscription service, inspired by Ferdinand Monoyer — the inventor of the iconic eye test chart. They wanted to break away from the sterile, clinical feel of traditional optics and create a fresh, consumer-friendly brand.
KICKFLIP built a playful yet professional brand identity, digital strategy, and user experience tailored for young, active customers. The result: a colorful, user-friendly subscription model that makes lenses feel less like a medical necessity and more like a lifestyle choice.
MONOYER is a modern DTC startup for contact lenses. KICKFLIP handled branding, digital product experience, and packaging to support both initial launch and growth as the company diversified offerings and markets
Year
2022
Timeframe
1 month
Industry
Healthcare, E-commerce
We've launched with a vibrant, distinctive look that immediately set it apart from competitors. This project proved that even highly functional products like lenses can be reframed as lifestyle brands.
Next, Monoyer plans to roll out personalized subscription options and expand into international markets with the same bold identity.
CREDITS
Creative Direction, Branding, Packaging — Marietta Todorova
Design Direction, Web Design Concept — Martin Bonov
