Case studies / Leadmonitor.ai

Reaching ideal customers with AI
Industry
Content Marketing
Artificial Intelligence
SERVICES
Brand Identity
Web Design
Timeline
4 weeks
Year 2022









leadmonitor is a marketing solution that uses AI and personalized content to reach a global audience of C-Suite decision-makers and thought leaders. Their process involves research, content creation, AI-driven targeting, real-time analytics, and lead nurturing.
The company offers access to a vast network of 8.4 million readers with enriched data, working across 890,000 different companies. Their network provides expert-led content that helps the audience make informed decisions about important topics such as environment & ESG, technology & disruption, and macroeconomics & politics.
After defining their values, goals, and vision, we started by creating a memorable wordmark that includes special strict hard cornered characters, giving the brand a lot of personality without compromising legibility.
The "m" in the wordmark is a nod to the dynamic of the monitoring chart, adding a unique touch and opportunity for creating a monogram combining the first characters of the name. In addition to the rebranding, we created a new website with a brutalist tone and bold abstract visuals mixed within the typography.
The outcome is a seamless and unified brand identity that embodies leadmonitor's ingenuity and exceptional performance, establishing them as a frontrunner in their industry.
Natanail Stefanov
Co-Founder, GRVTY Technologies