Case studies /

Reaching ideal customers with AI


Content Marketing

Artificial Intelligence


Brand Identity

Web Design


4 weeks

Year 2022

leadmonitor is a marketing solution that uses AI and personalized content to reach a global audience of C-Suite decision-makers and thought leaders. Their process involves research, content creation, AI-driven targeting, real-time analytics, and lead nurturing.

The company offers access to a vast network of 8.4 million readers with enriched data, working across 890,000 different companies. Their network provides expert-led content that helps the audience make informed decisions about important topics such as environment & ESG, technology & disruption, and macroeconomics & politics.

After defining their values, goals, and vision, we started by creating a memorable wordmark that includes special strict hard cornered characters, giving the brand a lot of personality without compromising legibility.

The "m" in the wordmark is a nod to the dynamic of the monitoring chart, adding a unique touch and opportunity for creating a monogram combining the first characters of the name. In addition to the rebranding, we created a new website with a brutalist tone and bold abstract visuals mixed within the typography.

The outcome is a seamless and unified brand identity that embodies leadmonitor's ingenuity and exceptional performance, establishing them as a frontrunner in their industry.

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