Sentur is an app designed for individuals who feel ready to step into a more conscious relationship with themselves and begin a genuine journey of self-transformation. It is built for people who want to slow down, listen inward, and create space for reflection in a world that rarely encourages it.
Inspired by the Internal Family Systems (IFS) model, Sentur approaches personal growth with compassion rather than correction. The app supports users in honoring, understanding, loving, and collaborating with all their inner Parts, without judgment or pressure to change.
Through guided journaling, reflective prompts, and carefully crafted meditations, Sentur offers a structured yet gentle framework for self-inquiry, emotional awareness, and inner dialogue, allowing transformation to unfold at a human pace.
Year
2022
Timeframe
2 months
Industry
Health, Wellness & Mindfulness
From the very beginning, Sentur’s visual identity was designed to feel safe, human, and emotionally grounded. The brand needed to support vulnerable inner work without overwhelming users or feeling clinical.
The logo mark is intentionally simple and symbolic. Its circular form represents continuity, wholeness, and inner dialogue - a visual metaphor for the Internal Family Systems approach, where no part is excluded and every voice matters. The mark works quietly across digital and physical touchpoints, allowing the experience to lead rather than the branding itself.
Color plays a key role in shaping the emotional tone of Sentur. A carefully curated palette of muted, warm, and cool hues creates contrast without tension. Colors are used not only for aesthetics, but also as emotional cues, helping users feel oriented, supported, and at ease throughout the app experience.
The visual language is built around soft organic shapes, fluid transitions, and balanced compositions. These elements echo the idea of inner movement and emotional flow, creating a sense of calm progression rather than rigid structure. Illustrations were custom-designed for the app to represent different emotions, inner states, and meditative practices - giving each experience its own visual presence while remaining part of a unified system.
To maintain consistency across platforms, a complete set of brand guidelines was developed, covering logo usage, color application, typography, visual style, photography, and social media layouts. This allowed Sentur to extend its identity seamlessly beyond the app - into social channels, promotional materials, and physical touchpoints - while preserving the same sense of calm and intention.
Together, the identity system, illustrations, and interface design form a cohesive visual language that doesn’t distract from the inner work, but quietly supports it. The result is an experience that feels intentional, consistent, and emotionally safe — a digital environment designed to hold space, not demand attention.
Sentur is not a product designed to capture attention or optimize engagement. It is a carefully built space for reflection, self-compassion, and long-term inner work. Every design decision - from the visual language to the smallest interaction - was made with the same intention: to create a sense of safety, consistency, and trust.
For KICKFLIP, this project reflects our belief that meaningful digital products are built at the intersection of strategy, empathy, and craft. Sentur challenged us to design not for speed or scale, but for depth - and to treat design as a quiet facilitator rather than a loud presence.
The result is a product that feels coherent across brand, interface, and content, and a foundation strong enough to grow without losing its emotional integrity.
Credits
Marietta Todorova — Creative Direction, Logo Design, Illustrations, Brand Identity, Social Media Graphics
Martin Bonov — Digital Strategy, Web Design, Mobile UI Design
