Redesigning Tavex Bulgaria: A Modern Digital Destination for Currency and Precious Metals

When Tavex Bulgaria approached us, their CEO, Max, shared his vision: a modern, digital-first experience that would allow customers to trade currency and precious metals online with the same level of trust and precision the brand had built offline. With over 1.9 million clients served annually and deep roots across Northern and Eastern Europe, Tavex needed a platform capable of reflecting both their heritage and future ambitions.

The challenge was clear. The existing site was outdated, fragmented, and difficult to navigate, making it hard for users to access Tavex’s wide range of services — from currency exchange to investment in gold and silver. To solve this, we kicked off a comprehensive research and strategy sprint, meeting with stakeholders, interviewing clients and dealers, and mapping user archetypes. What followed was a ground-up redesign that focused on simplifying navigation, refining user flows, and creating a fresh, trustworthy brand identity that works across every platform.

From information architecture and wireframes to brand refresh, product design, and ecommerce development, we reimagined Tavex’s digital presence as a cohesive, modern ecosystem — one that makes trading, investing, and managing portfolios as simple as checking a balance.