KICKFLIP 3.0
Overview
Kickflip, formerly a design agency, is now a self-managing organization of creative thinkers, designers and engineers. We push the boundaries of technology, strategy and design to create lasting relationships and experiences that change the future. By throwing out traditional workflows and business structures, we jumped outside of our comfort zone and challenge ourselves every day.
Our rebranding features bold typography with chaotic layout and iconographic mashups that rejects uniformity. The vibrant color palette is used to visualize our services and subproducts. The new brand icons are inspired by the golden circle of Simon Sinek. Our "what", "how" and "why" are represented by three symbols and used in various ways to showcase our services, values and purpose.
Driven by our purpose, the 8-pointed star (our boom) shines as our new main icon. It visualises light, magic and transformation. A moral compass and a way of finding our direction in life, reform and redefine reality.
Year
2022
Industry
Creative / Portfolio
What’s Next
Rebranding yourself is always the hardest project. It forced us to practice what we preach - to push outside our comfort zone, reject templates, and design for meaning, not just trends.
This new identity is not the end point but the foundation for our future: a brand that can expand into ventures, products, and collaborations while staying true to our core values.
CREDITS
Design Direction, Web Design - Martin Bonov
Brand Identity - Marietta Todorova
