The Supernova of Athlete-Led Communities

GRVTY is building a new kind of digital community - one where athletes can own, control, and monetize their data, and fans can access authentic content and support causes they care about. With a founding team including sports legends like Dimitar Berbatov and Avram Grant, GRVTY needed an identity and product strategy as ambitious as its mission.

KICKFLIP partnered with GRVTY to deliver:

• A brand sprint that clarified positioning and values

• Product strategy & mobile app design to empower athletes and superfans

• Pitch deck design for investors and partners

• Three micro-websites on ReadyMag to tell GRVTY’s story with style

Background

The sports industry has long struggled with two challenges:

1. Athletes losing control over their own data and brand.

2. Fans craving authentic, direct connections instead of curated perfection.

GRVTY set out to flip the script by creating a Web3-powered community platform where athletes own their identity, fans are rewarded for loyalty, and social impact is embedded into every interaction.

But the concept needed a clear brand voice, product strategy, and investor narrative to go from vision to execution.

The Challenge

• Define GRVTY’s positioning: More than “just another app,” GRVTY needed to stand apart in a crowded sports-tech space.

• Design a mobile experience: Complex features like digital ID, smart contracts, and fan challenges had to feel fun and intuitive.

• Craft a brand system: One bold enough for investors, but authentic enough for athletes and superfans.

• Build investor trust: Pitch decks had to communicate vision + credibility in equal measure.

• Tell the story online: Three landing pages were needed to explain the mission to different audiences.