Ejero
Overview
Ejero came to us with a powerful idea: a social recommendation platform that digitises word-of-mouth and rewards authentic advocacy. The model was clever — prospects become customers, customers become champions, and champions evolve into true brand evangelists. But while the vision was strong, the brand and user experience weren’t keeping up, leaving the platform underpowered in terms of usability and engagement.
Our challenge was to rethink Ejero from the ground up. We started with a full rebrand, shaping a fresh identity that communicates trust and energy in a crowded ecommerce space. From there, we mapped and prototyped every user journey touchpoint, digging into pain points and eliminating friction along the way. This wasn’t just a cosmetic upgrade — it was about designing an experience that users actually want to return to.
The result of this groundwork was a comprehensive set of concepts and implementation-ready design assets, tailored for a native digital experience across all platforms. From onboarding flows to recommendation mechanics, every element was redesigned to feel intuitive, rewarding, and scalable.
Year
2014
Industry
SaaS / Services
Rebranding Ejero wasn’t about just updating visuals — it was about redefining how the product delivers value. By prototyping and testing across the full customer journey, we ensured the platform not only looks bold but also works seamlessly for users, partners, and brands. The new brand identity and design system now give Ejero a clear edge in the competitive ecommerce ecosystem.
More importantly, Ejero’s experience now matches its mission: empowering everyday recommendations with measurable impact. Users can confidently share, purchase, and advocate while enjoying a smooth, reward-driven journey. Every touchpoint feels connected, consistent, and purposeful — from mobile interactions to brand storytelling.
For KICKFLIP, this project is a reminder of how deep UX strategy + bold creative execution can transform a good idea into a movement-ready platform. Ejero now stands equipped with the brand and design foundation to scale its vision: turning trust into growth, and word-of-mouth into the most powerful marketing engine of all.
LINKS
CREDITS
Brand, Illustration - Max Pirsky
UX/UI, Web Design - Martin Bonov
Strategy, Account - Jordan Petrov
