Custom Illustration That Builds a World Around Your Brand

Stock illustration makes every brand look the same. Custom illustration is how brands build a world that only they inhabit - and that audiences recognize instantly.

Illustration communicates personality, warmth, and originality in a way that photography and graphic design alone cannot. When a brand's illustration style is distinctive enough to be recognized without a logo, it has built the kind of visual asset that lasts for decades and becomes more valuable the more consistently it is applied. Generic illustration achieves none of this. It borrows someone else's style and contributes nothing to the brand equity it appears in.

Why It Matters

Custom illustration builds a proprietary visual asset that competitors cannot replicate. Every new piece produced in the same style compounds the brand's recognition value and reduces the dependence on any single medium to carry the identity.

  • A visual language that makes your brand recognizable even outside branded contexts

  • Illustration assets that work across digital, print, and physical environments

  • A distinctive style that can be extended by future illustrators without diverging from the brand

  • Proprietary visual IP that belongs entirely to your brand

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What You Get

  • Illustration Brief - purpose, audience, style territory, subject matter, and technical requirements

  • Style Development - 2-3 distinct style directions presented as sample illustrations before production

  • Spot Illustrations - small-format single-subject illustrations for UI, marketing, and editorial use

  • Scene and Narrative Illustrations - complex compositions for hero sections, campaigns, and editorial features

  • Icon and Pictogram Systems - custom-drawn icon sets consistent with the illustration style

  • Character and Mascot Design - brand characters developed from brief through final production

  • File Package - SVG, PNG, and editable source files for all illustrations, organized for immediate use

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Our Typical Process

01.

Brief and Direction

We establish the illustration brief: purpose, audience, style territory, technical requirements, and the brand elements it must work alongside.

01.

Brief and Direction

We establish the illustration brief: purpose, audience, style territory, technical requirements, and the brand elements it must work alongside.

01.

Brief and Direction

We establish the illustration brief: purpose, audience, style territory, technical requirements, and the brand elements it must work alongside.

02.

Style Development

We develop 2-3 distinct style directions and present them with sample applications before any full illustrations are produced.

02.

Style Development

We develop 2-3 distinct style directions and present them with sample applications before any full illustrations are produced.

02.

Style Development

We develop 2-3 distinct style directions and present them with sample applications before any full illustrations are produced.

03.

Production

We produce the approved illustrations at the required quantity, format, and resolution for each intended use case.

03.

Production

We produce the approved illustrations at the required quantity, format, and resolution for each intended use case.

03.

Production

We produce the approved illustrations at the required quantity, format, and resolution for each intended use case.

04.

Review and Refinement

We refine through structured feedback rounds, ensuring every illustration reads correctly at the sizes it will actually be used at.

04.

Review and Refinement

We refine through structured feedback rounds, ensuring every illustration reads correctly at the sizes it will actually be used at.

04.

Review and Refinement

We refine through structured feedback rounds, ensuring every illustration reads correctly at the sizes it will actually be used at.

05.

Final Delivery

We deliver organized files in all required formats: SVG for web and scaling, PNG for immediate use, and source files for future extension.

05.

Final Delivery

We deliver organized files in all required formats: SVG for web and scaling, PNG for immediate use, and source files for future extension.

05.

Final Delivery

We deliver organized files in all required formats: SVG for web and scaling, PNG for immediate use, and source files for future extension.

Related projects

Advancing the journey to self-transformation

Sentur is an app designed for individuals who have the desire to step foot on their self-transformation journey.

Sentur

2022

Why KICKFLIP?

Why KICKFLIP?

We have produced custom illustration for wellness brands, digital products, and editorial campaigns. Our illustration work is built from the brand system outward - not developed in isolation and dropped in. Style guides for illustration are included on all projects of three or more pieces, so the style can be extended without us in the room. Delivery starts at 1 week for a focused spot illustration set.

Hear It From Our Partners

--SE

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Build a Visual World That Is Yours Alone

Stock illustration makes every brand look the same. Custom illustration is how brands build a world that only they inhabit - and that audiences recognize instantly.

Build a Visual World That Is Yours Alone

Stock illustration makes every brand look the same. Custom illustration is how brands build a world that only they inhabit - and that audiences recognize instantly.

Build a Visual World That Is Yours Alone

Stock illustration makes every brand look the same. Custom illustration is how brands build a world that only they inhabit - and that audiences recognize instantly.

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