Fix What's Breaking Before You Build What's Next

Targeted UX audits and 1-2 week improvement sprints. Find the friction, fix it fast - no 40-page report that sits in a drawer.

Most products have the same problem. The core idea is right, but the experience is losing users before they see the value. Onboarding drops off at step 3. The dashboard confuses new users. The upgrade flow is buried three clicks deep. These aren't feature requests - they're fixable UX problems.

A UX audit maps every friction point in your product, prioritizes by impact, and produces a sprint-ready fix list. We don't hand you a 40-page document and wish you luck. We design the fixes and can ship them within two weeks of kickoff.

Why It Matters

Fixing UX problems in an existing product delivers faster ROI than any new feature. Users are already using your product - you just need to stop losing them. An activation improvement of 10% and a monthly churn reduction of 1% can compound into a significant revenue difference within a year. The math works. The question is whether you find the friction before your competitors do.

A UX audit also answers the question founders delay asking: are users struggling because the feature is wrong, or because the UX is wrong? Those are different problems with different solutions. An audit tells you which one you have before you invest in the fix.

--NE

What You Get

  • Heuristic evaluation against 10 established UX principles

  • User flow and task analysis for core product workflows

  • Conversion funnel mapping (where users drop, when, and why)

  • Accessibility review (WCAG 2.1 Level AA)

  • Mobile UX review (responsive behavior and touch interaction patterns)

  • Prioritized issue matrix (severity, effort, impact, recommended fix)

  • Sprint design for top-priority fixes (3-5 improvements per sprint)

  • Interactive prototype of fixes for validation

  • Quick usability testing (3-5 participants)

  • Developer-ready specs for the sprint deliverables

  • Optional: build the improvements ourselves (same-week turnaround on well-scoped fixes)

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Our Typical Process

01.

Audit & Map

Heuristic analysis, user flow review, and conversion funnel mapping. Every friction point identified and prioritized by severity and impact.

01.

Audit & Map

Heuristic analysis, user flow review, and conversion funnel mapping. Every friction point identified and prioritized by severity and impact.

01.

Audit & Map

Heuristic analysis, user flow review, and conversion funnel mapping. Every friction point identified and prioritized by severity and impact.

02.

Prioritize Fixes

Not every fix is worth building. We separate the high-impact, low-effort improvements from the larger structural changes that need separate scoping.

02.

Prioritize Fixes

Not every fix is worth building. We separate the high-impact, low-effort improvements from the larger structural changes that need separate scoping.

02.

Prioritize Fixes

Not every fix is worth building. We separate the high-impact, low-effort improvements from the larger structural changes that need separate scoping.

03.

Sprint Design

We design and prototype the highest-priority fixes. Validated in Figma before a single sprint ticket is opened.

03.

Sprint Design

We design and prototype the highest-priority fixes. Validated in Figma before a single sprint ticket is opened.

03.

Sprint Design

We design and prototype the highest-priority fixes. Validated in Figma before a single sprint ticket is opened.

04.

Test & Confirm

Quick usability checks with 3-5 real users confirm the fix works before it ships. We don't A/B test what we haven't pre-validated.

04.

Test & Confirm

Quick usability checks with 3-5 real users confirm the fix works before it ships. We don't A/B test what we haven't pre-validated.

04.

Test & Confirm

Quick usability checks with 3-5 real users confirm the fix works before it ships. We don't A/B test what we haven't pre-validated.

05.

Handoff or Build

Design-ready specs for your team, or we build the improvements ourselves. Shipped within 1-2 weeks of sprint start.

05.

Handoff or Build

Design-ready specs for your team, or we build the improvements ourselves. Shipped within 1-2 weeks of sprint start.

05.

Handoff or Build

Design-ready specs for your team, or we build the improvements ourselves. Shipped within 1-2 weeks of sprint start.

Related projects

Why KICKFLIP?

We audit products the way operators do - looking for the gap between what users are expected to do and what they actually do. We run live SaaS products ourselves, so we recognize the patterns. Onboarding friction, feature discovery failures, upgrade flow friction - we've solved all of these on our own products before solving them for clients.

No junior analyst running through a checklist. Senior practitioners who know what a fixable UX problem looks like versus what's a product strategy problem. We tell you the difference clearly.

Hear It From Our Partners

--SE

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Discover More Services

Fix the Friction. Keep the Users.

Targeted UX audits and 1-2 week improvement sprints. Find the friction, fix it fast - no 40-page report that sits in a drawer.

Fix the Friction. Keep the Users.

Targeted UX audits and 1-2 week improvement sprints. Find the friction, fix it fast - no 40-page report that sits in a drawer.

Fix the Friction. Keep the Users.

Targeted UX audits and 1-2 week improvement sprints. Find the friction, fix it fast - no 40-page report that sits in a drawer.

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