Fix the Google Signals Costing You Rankings and Revenue
LCP, CLS, and INP are direct ranking factors. A site that fails Core Web Vitals is penalized in search and abandoned by users. We fix both.
Core Web Vitals are not a design concern or a development nicety - they are direct Google ranking signals that affect where your site appears in search results. A site that fails LCP, CLS, or INP gets penalized in rankings and loses users who leave before the page loads.
We audit, fix, and monitor Core Web Vitals as a precision engineering discipline. The output is measurable: green scores, better rankings, and lower bounce rates.
Why It Matters
Page speed is not a technical metric. It's a revenue metric.
A 1-second delay in page load reduces conversions by 7% - a site with 1,000 monthly conversions loses 70 per second of delay
Google uses Core Web Vitals as a ranking signal - failing sites rank lower than passing competitors with similar content quality
LCP under 2.5 seconds is Google's passing threshold - most sites we audit start at 4-7 seconds
Fixing Core Web Vitals compounds: faster pages rank higher, get more traffic, and convert better - a multiplier on every other marketing investment
--NE
What You Get
Full Core Web Vitals audit - LCP, CLS, INP, TTFB, and FCP measured using Lighthouse and CrUX field data
Root cause analysis - Each failing metric traced to its source in code, assets, or third-party scripts
Image optimization - Format conversion to WebP/AVIF, lazy loading, and proper sizing implemented
Render-blocking resource removal - JavaScript and CSS loading strategy optimized
Font loading optimization - FOUT elimination, font-display strategy, and preloading configured
Layout stability fixes - CLS root causes identified and resolved with proper dimension reservations
Third-party script audit - Analytics, chat, and marketing scripts evaluated for performance impact
Validation and reporting - Before/after scores documented, Google Search Console reviewed, field data confirmed
:)
Our Typical Process
01.
Audit and Benchmark
Full Lighthouse and CrUX audit: LCP, CLS, INP, TTFB, and FCP measured against Google's passing thresholds and your competitors.
01.
Audit and Benchmark
Full Lighthouse and CrUX audit: LCP, CLS, INP, TTFB, and FCP measured against Google's passing thresholds and your competitors.
01.
Audit and Benchmark
Full Lighthouse and CrUX audit: LCP, CLS, INP, TTFB, and FCP measured against Google's passing thresholds and your competitors.
02.
Identify Root Causes
Root cause analysis per metric - render-blocking resources, image optimization gaps, layout instability, and interaction delays traced to source.
02.
Identify Root Causes
Root cause analysis per metric - render-blocking resources, image optimization gaps, layout instability, and interaction delays traced to source.
02.
Identify Root Causes
Root cause analysis per metric - render-blocking resources, image optimization gaps, layout instability, and interaction delays traced to source.
03.
Implement Fixes
Priority fixes implemented: image formats, lazy loading, font loading strategy, JavaScript optimization, and layout anchor points.
03.
Implement Fixes
Priority fixes implemented: image formats, lazy loading, font loading strategy, JavaScript optimization, and layout anchor points.
03.
Implement Fixes
Priority fixes implemented: image formats, lazy loading, font loading strategy, JavaScript optimization, and layout anchor points.
04.
Validate in Field Data
Post-fix Lighthouse scores and CrUX field data validated. Google Search Console Core Web Vitals report reviewed against baseline.
04.
Validate in Field Data
Post-fix Lighthouse scores and CrUX field data validated. Google Search Console Core Web Vitals report reviewed against baseline.
04.
Validate in Field Data
Post-fix Lighthouse scores and CrUX field data validated. Google Search Console Core Web Vitals report reviewed against baseline.
05.
Monitor and Maintain
Monthly Core Web Vitals monitoring with alerts if scores regress after deployment, content updates, or third-party script additions.
05.
Monitor and Maintain
Monthly Core Web Vitals monitoring with alerts if scores regress after deployment, content updates, or third-party script additions.
05.
Monitor and Maintain
Monthly Core Web Vitals monitoring with alerts if scores regress after deployment, content updates, or third-party script additions.
Related projects
Why KICKFLIP?
Why KICKFLIP?
We built and maintain our own digital products - Agenticle.ai, Psylopedia.com, Panicframe.com - where Core Web Vitals directly affect our own SEO and revenue. The optimization work we do for clients is the same methodology we apply to our own ventures under real commercial pressure. 200+ web projects over 12 years have produced a systematic approach: audit by metric, fix by root cause, validate in field data. Not lab scores only - real user experience data confirmed in Google Search Console.
Hear It From Our Partners
--SE
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
"All projects were a great success. The delivered work was with exceptional quality and the team was very easy to communicate and work with."
Filip Stanev
Founder & CEO of Saga.so
"The initial timeline was observed, all deliverables exceeded expectations, communication was top-notch, and the allocated budget was met as well."
Georgi Georgiev
Managing Director of Analytics Toolkit
"Communication was a breeze, and they consistently met deadlines with impressive speed. A reliable choice for those seeking efficiency and quality."
David Sorbara
Head of Marketing of ABsmartly
"Whatever I say about them won't be enough to express our gratefulness and joy of working together."
Natanail Stefanov
Co-Founder, Grvty Technologies
"The team is very experienced and goes beyond just delivering tasks. They deeply understood our users and what we were trying to achieve."
Filip Stanev
Founder & CEO of Saga.so
"They had deep expertise delivered with a smile through a well-thought-out process."
Georgi Georgiev
Managing Director of Analytics Toolkit
"KICKFLIP delivered an exceptional experience from start to finish. Their project management was top-notch, ensuring smooth collaboration."
David Sorbara
Head of Marketing of ABsmartly
"They were very flexible and user-focused. Improved key landing pages, revised key features of our platform and re-worked our top funnel flows."
Volen Vulkov
Co-founder of Enhancv
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